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Runway show is a big hit during the event.
May 21, 2012
By: TOM BRANNA
Editor
Under the new Care Creations global brand, BASF presented several innovations at Suppliers’ Day, which combine science excellence with a deep understanding of market and consumer needs. It’s “Get the Look” message was driven home by a runway filled with models. According to company executives, Get The Look is based on extensive research that reveals top trends consumers will see in 2013. Drawing inspiration from real life, the concept was developed using a combination ...
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